Released on = August 8, 2006, 1:25 am

Press Release Author = Anushree Verma

Industry = Food & Beverage

Press Release Summary = Vegit aaloo mash is a revolutionary product.

Press Release Body = Vegit Aaloo Mash is a new revolutionary product which is
cooked, mashed potatoes sized to the required form and bulk density and produced
under the most stringent quality standards satisfying all International quality
parameters. Aaloo Mash are dehydrated potato flakes, made by compressing cooked
mashed potatoes onto a drum drier, which forms a sheet that is further broken up and
ground to the required bulk and the density. This convenience food can be
reconstituted in the home in seconds by adding hot water or milk, producing mashed
potatoes with very little expenditure of time and effort. Vegit Aaloo Mash is
approved by FPO and licensed under FPO 14055. The plant is ISO 9001, ISO 1 4001 and
HACCP certified.

Vegit Aaloo Mash brings with it, good news for all diabetic patients longing to have
some Russian salad or the Indian favorites, such as paranthas, aaloo ki tikki,
koftas etc as the potatoes used in Vegit are stored in CIPC treated environments,
which prevents accumulation of sugar thus making them low in sugar content (almost
negligible), making it a healthy option.

An additional advantage of the Vegit Aaloo Mash over the regular potatoes is that
the absorption of the frying agent during frying can be controlled as the water
content can be controlled in the mash. This is because the absorption of frying
media is proportionate to the amount of water content in the product. Also,
dehydrated potato products retain much of their nutritional value. They are an
excellent source of potassium, calcium, iron, Vitamin C and other important minerals
and vitamins.

Another factor setting it apart is the convenience to the user. Vegit Aaloo Mash
eliminates the entire process of boiling, peeling and mashing of potatoes. Thus with
Aaloo Mash, one can do away with all the hassles in disposing the potato waste.

Aaloo Mash can also be reconstituted into potato mash of desired density in an easy
one step process. It is handy and one saves on storage space. Aaloo Mash also has a
shelf life of 1 year thus leading to better planning and optimal utilization with no
wastage. Its manufacturing process also ensures uniform taste all year round. Shelf
life of products made from Vegit Aaloo Mash is superior (1.5 times) to that of
products made from raw potatoes. This is due to the fact that potato flakes exhibit
better microbiology due to better handling and reduced scope of contamination. Vegit
Aaloo Mash has virtually no microbial load and dust contamination because of
superior manufacturing and storing process.


Web Site = http://

Contact Details = Anushree Verma
J1824,Chitrranjan Park(LGF)
New Delhi-110019
anu_shreeverma@yahoo.co.in